http://www.theindependentpublisher.com/weblog/ Covering online journalism and Web technology. 2005-08-24T20:56:40-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/do_affiliate_ba.shtml Affiliate programs always offer generic buttons and banners, but has anyone ever seen reliable conversions from these materials? Web Business News mac 2005-08-24T20:56:40-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/google_ad_tweak.shtml A new Google AdWords policy is giving some advertisers the shakes, but publishers are seeing a boost in revenue. Web Business News mac 2005-08-24T13:46:16-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/knoxnews_makes.shtml A new KnoxNews.com project gives four Web producers a forum for their vlogs (video blogs). It's an interesting idea, but it -- like all vlogs -- needs a few usability tweaks. Online Journalism News mac 2005-08-19T11:54:16-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/expanding_the_w.shtml What reference points can we use to better explain Web concepts and technology to laypeople? This is an ongoing list, so suggestions are welcome, needed and appreciated! Web Technology News mac 2005-08-17T08:50:09-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/print_is_boring.shtml Today, my futile attempts to love print finally end ... and I feel so much better. Online Journalism News mac 2005-08-15T16:43:44-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/an_innovative_m.shtml Poynter shows how Google's free mapping system can be integrated into a news Web site. Get used to this feature; it has a shot at ubiquity. Online Journalism News mac 2005-08-05T17:31:55-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/what_makes_a_go.shtml Blogging offers instant publishing gratification, but building a blog for the long haul takes time, patience and a little business savvy. Blog News mac 2005-08-04T15:27:30-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/ny_times_to_int.shtml The New York Times announces plans to merge its Web and print operations into one newsroom. It's a logical step that's been a long time coming. Online Journalism News mac 2005-08-03T22:15:39-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/google_sends_ad.shtml On the very day Yahoo announces its new ad program, Google sends a curious AdSense "reminder" email to publishers. Coincidence? Hahahaha. Web Business News mac 2005-08-03T21:39:39-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/jensense_review.shtml Yahoo's ad network launches in limited beta form and Jen over at JenSense has a detailed review of the system's features. Web Business News mac 2005-08-03T13:07:02-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/report_yahoo_ad.shtml News.com says Yahoo will launch its long awaited ad network on Wednesday. The days of Google being the only ad option for independent publishers are officially over. But what lies ahead? Web Business News mac 2005-08-02T16:08:24-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/08/the_business_si.shtml Blogging and independent publishing can be more than a non-profit (or can't-make-a-profit) experience. Here's a few tips and resources for those standing on the business brink. Web Business News mac 2005-08-01T22:09:24-05:00 http://www.theindependentpublisher.com/weblog/archives/2005/07/this_is_another.shtml I want to believe in citizen journalism, but my own experience with volunteer Web efforts leads me to conclude that it just won't catch on. Please! Prove me wrong! Online Journalism News mac 2005-07-31T17:46:05-05:00 http://www.theindependentpublisher.com/weblog/archives/2000/08/consulting_serv.shtml I work with both individual publishers and organizations. You'll find full details on my range of services and rates on this page. Blog Info mac 2000-08-14T18:22:16-05:00 http://www.theindependentpublisher.com/weblog/archives/2000/08/about_mac_slocu.shtml All you could ever want to know about the guy who runs this blog. Blog Info mac 2000-08-14T18:18:30-05:00