Web Analytics Stay Ridiculous
A short item on Lost Remote illustrates the insanity of Web analytics.According to Nielsen-Netratings, the MSNBC Digital Network brought in more than 35 million unique visitors in Jan. 2008. Those are lovely numbers, but they differ significantly from MSNBC's own data, which claims 94 million unique visitors in the same period.
That's a gap of 59 million visitors.
59,000,000.
Ad buyers need strong figures to justify expenditures in the Web arena, but how can anyone explain a 59 million gap to the higher ups?
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