MarketWatch: 5 Ways to Improve Magazine Web Sites
While clanging the print/magazine death bell, MarketWatch columnist Jon Friedman offers five tips for Web-based resurrection:- "Have almost as many graphics and design experts as writers on staff."
- "Let your reporters explain HOW they covered big news, and give them an opportunity to tell their stories."
- "Make the sites as interactive as possible."
- "Don't simply report the story on the Internet -- give such information as a chronology."
- "If editors or reporters are ambivalent about or hostile to the Web ... don't let them corrupt your site with their lethargy or disapproval."
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