Navigation

RSS Feed

del.icio.us: Grassroots Publicity Tool

July 6, 2006 1:46 AM Posted by mac

200607-delicious.jpg I like del.icio.us for two reasons:

  1. Its spartan design is elegant and easy to use.

  2. It's the only useful .us site I've ever seen.
I haven't noticed a huge bump from del.icio.us, but I was able to find a fast and effective way to integrate the del.icio.us functionality into my sites through a slick little Movable Type tweak. I added this bit of code to the bottom of my Individual Entry archive templates:

<a href="http://del.icio.us/post?url=<$MTEntryPermalink$>&title= <$MTEntryTitle encode_html="1"$>¬es=<$MTEntryExcerpt encode_html="1"$>">Add to del.icio.us</a>

Here's how the pieces break down:

  • MTEntryPermalink: This is (duh) the full URL for the individual entry. When added to the string, the URL for the post will auto-populate the del.icio.us URL field.

  • MTEntryTitle: This is the post headline. It will automatically show up in the del.icio.us "description" field.

  • MTEntryExcerpt: This is the post's deck/excerpt. I had to fool around with the string a bit to get this to work, but if you create excerpts for each of your posts, you can make the excerpt automatically appear in the "notes" portion of del.icio.us.
With this in place, I can populate a new del.icio.us listing in less than 10 seconds.

Have you used del.icio.us for publicity purposes? Which publicity tools work best for you? Please share your thoughts and wisdom below!

Tools in the Grassroots Publicity Tools Series:


More Recent Stories:
• iPods and Violent Crime, Together at Last
• The Real Format War Has Yet to Begin
• New Currency in a Free World
• Web Analytics Stay Ridiculous
• Time for the "Oh My God It's Cold" Stories
• Memo to Jerry Yang: Use Your Shift Key
• Tutorial: Create a PDF with a Web Browser
• What's Behind that Multimedia Presentation?
• Microsoft Courts Yahoo with $44.6 Billion Deal
• Wi-Fi Comes to Boston Commuter Rail