KnoxNews Makes Vlog In-Roads
I'm not sold on vlogs (i.e. "video blogs"), but I like what KnoxNews is doing with its RandomThis section.The Web site has equipped four Web producers with Sony Cyber Shot DSC-P93 digital cameras. The producers hit the streets of East Tennessee and then "vlog" their experiences using the cameras' built-in video recorders.
The site doesn't offer much vlog content just yet (a producer's experience at a shooting range is the only staff-contributed entry), but the RandomThis mission statement certainly bodes well:
"RandomThis is a place where we post short movies that reflect our lives and our experiences in East Tennessee. So you'll find a range of video (updated weekly!), that explores the curios and quirks we see in our lives and surroundings."A couple of off-the-cuff observations/recommendations:
- As with all multimedia, people need to know what they're getting into. Vlog producers should brush up on headline- and deck-writing skills. Always ask: Why would anyone click this link?
- Web browsers are equipped with a variety of built-in multimedia applications, but there are still folks out there who don't own the latest version of your preferred audio/video player. A few well-placed links to plugin downloads are sure to be appreciated.
- Clearly mark the length of video and audio clips. People need to know how long they're going to have to watch or listen.
- Along those lines -- remember that brevity is always appreciated. I fear that many vlogs will fall prey to the home video trap: endless minutes of shaky camera work with no real payoff. Take a tip from news and film producers -- edit, edit, edit.
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