JenSense Reviews Yahoo's Ad Program

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JenSense Reviews Yahoo's Ad Program

August 3, 2005 1:07 PM Posted by mac

Jen over at JenSense has compiled an excellent review of Yahoo's ad program.

Before we go to far, I need to offer an addendum/clarification to yesterday's missive: The Yahoo program is in beta and it is only available to publishers through invitation. Not the best news in the world, I know, but there is a glimmer of hope: News.com says the system will be expanded by the end of the year. Presumably, more publishers will be brought into the fold.

A couple of notable points from Jen's review (which you really should read):

Yahoo's custom ad colors palette is limited.
Yahoo is offering the same 10 ad units that AdSense uses. One difference: the number of ads displayed within these units varies (e.g. Yahoo shows three ads in the large rectangle unit whereas Google shows four).
Reporting is very close to real time and it includes an estimated date/time stamp.
Like Google, Yahoo does not permit ads from other contextual ad networks and discussion of stats is a no-no.

Since the system is in beta it's hard to offer firm critical analysis, but on its face the Yahoo network doesn't seem to offer much beyond AdSense. It'll be interesting to see how (or if) Yahoo distances itself from Google.

That's it for now. I'll be monitoring future developments on this front in the Web Business News section. -- Mac Slocum