JenSense Reviews Yahoo's Ad Program
Jen over at JenSense has compiled an excellent review of Yahoo's ad program.Before we go to far, I need to offer an addendum/clarification to yesterday's missive: The Yahoo program is in beta and it is only available to publishers through invitation. Not the best news in the world, I know, but there is a glimmer of hope: News.com says the system will be expanded by the end of the year. Presumably, more publishers will be brought into the fold.
A couple of notable points from Jen's review (which you really should read):
- Yahoo's custom ad colors palette is limited.
- Yahoo is offering the same 10 ad units that AdSense uses. One difference: the number of ads displayed within these units varies (e.g. Yahoo shows three ads in the large rectangle unit whereas Google shows four).
- Reporting is very close to real time and it includes an estimated date/time stamp.
- Like Google, Yahoo does not permit ads from other contextual ad networks and discussion of stats is a no-no.
That's it for now. I'll be monitoring future developments on this front in the Web Business News section. -- Mac Slocum
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