How to make money with your Web site

Many independent publishers entertain thoughts of making money from their Web sites. Some overestimate their site's value -- if the thought "$10,000 a day is completely possible" goes through your head upon first launching a site, you should definitely reel it in -- but most publishers would be happy to make enough to cover monthly hosting costs.

Before you break into hives, understand that making money through your independent site is not akin to selling out. Advertising and affiliate relationships can be established in ways that don't smack of sleaziness and don't compromise your editorial integrity. It just takes a little work and planning.

So with that in mind, we'll be covering some of the revenue opportunities available to independent publishers. Let's begin with advertising.