How to run your Web site
If you're a writer, editor or producer, you've already been exposed to editorial models. You understand the process of turning an idea into a published piece of content. In the professional realm, the organizational hierarchy dictates that only a few people can alter the editorial model, but now that you're running your own site, the power to change lies completely in your hands. The experiences you've had within these models will help you construct and perfect your own.
Your professional experience will also come into play with the legal and ethical issues of independent publishing. If you're a writer or journalist, you've already accumulated a fair amount of knowledge about what you can and cannot say. This knowledge is incredibly useful in the independent world because the rules and standards of traditional journalism also apply to the Web.
Using the Run section
On the left, you'll notice that the pages in this section sport the same numbering system as the Set Up and Build sections. This was done out of consistency rather that necessity. In the early stages it was important to follow a strict progression of information because each piece was integral to the next. At this point, you already have a good understanding of how sites are built, so you now have the luxury of skipping around. The content will still make sense.
The pages in this section break down like this:
- Editorial Models: See how four different independent publishers manage their content.
- Law/Ethics: An overview of the legal and ethical issues you're likely to confront.
- Publicity: Ways to get the word out about your site.
